Retail Beacons: Your Store Is Following You

The video discusses the use of beacon technology in retail, particularly at Urban Outfitters. Beacons are small, low-energy devices that send messages to shoppers' phones via Bluetooth, enhancing the shopping experience with alerts, promotions, and guidance. The technology encourages social media engagement and is rapidly being adopted by major retailers. Beacons show high engagement and conversion rates compared to traditional push messaging and mobile advertising.

What is the primary function of beacons in retail stores?

• To play music for customers

• To manage inventory levels

• To send messages and promotions to customers' phones

• To provide lighting in the store

How do beacons enhance the social shopping experience?

• By providing free samples

• By offering free Wi-Fi

• By encouraging Instagram-worthy moments

• By offering personal shopping assistants

Why is beacon technology particularly suitable for urban shoppers?

• Urban shoppers dislike technology

• Urban shoppers prefer traditional shopping methods

• Urban shoppers prefer shopping online

• Urban shoppers are often on their phones

What percentage of top 100 retailers were expected to use beacons by 2016?

• 95%

• 60%

• 85%

• 50%

What is the engagement rate for push messages triggered by beacons?

• 10-20%

• 30-40%

• 80-90%

• 60-70%