Content Is King: Why Everyone Is Working in Hollywood

Content Is King: Why Everyone Is Working in Hollywood

Assessment

Interactive Video

Business, Architecture, Performing Arts

University

Hard

Created by

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The transcript discusses the evolving television industry, highlighting the increased opportunities for sellers due to more buyers like Amazon and Netflix. It explores the changing landscape in Hollywood, where traditional seasonality is disappearing, leading to more consistent work. The conversation also touches on content ownership, with platforms like Netflix licensing content temporarily. Online platforms have advantages such as user data and less pressure from ratings, allowing shows to develop over time. Amazon's strategy includes leveraging existing audiences from book adaptations.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is one reason the television marketplace is considered a 'golden age' for sellers?

There is a decline in independent production companies.

There are more well-endowed buyers.

There is a decrease in content demand.

There are fewer buyers than before.

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does Netflix handle content rights with creators?

They never license content.

They share rights equally with creators.

They license content for a period, then revert rights.

They permanently own all content rights.

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a significant advantage online platforms have over traditional networks?

They have fewer content options.

They rely solely on focus groups.

They have access to detailed user behavior data.

They are subject to immediate ratings pressure.

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why can online platforms develop shows without fear of immediate cancellation?

They have unlimited budgets.

They are not dependent on advertisers.

They are not subject to ratings pressures.

They only produce short films.

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a key factor in the success of Amazon's show 'Bosch'?

It has no competition.

It is based on a popular book series.

It is a reality TV show.

It is the only show available on Amazon.