2009 MacTaggart Lecture in Edinburgh by James Murdoch

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5 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What has driven the growth of pay television in the UK?
Increased advertising
Consumer choice
Government policies
Public service broadcasting
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which company is noted for investing over a billion pounds annually in UK content?
ITV
BBC
Sky
Channel 4
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is one of the major challenges faced by private broadcasters in the UK?
State-funded intervention
Limited content variety
High production costs
Lack of audience
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How often does Ofcom publish a broadcasting bulletin?
Every week
Once a year
Once a month
Two or three times a month
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is a consequence of the latest EU rules on advertising scheduling?
Easier content regulation
Increased ad revenue
More ad breaks in news programming
Reduced commercial viability of news broadcasting
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