Michael Jordan Goes for Chinese Court Win

Michael Jordan Goes for Chinese Court Win

Assessment

Interactive Video

Business, Social Studies

University

Hard

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Quizizz Content

FREE Resource

The video discusses Michael Jordan's legal battle with the Chinese company Qiaodan over trademark issues. Qiaodan, which registered the name in China, uses branding elements similar to Jordan's, including his name, logo, and number 23. Jordan lost the initial court case in 2012 but has appealed to the Supreme Court. The video explores the complexities of China's trademark laws and the arguments from both sides, with a court ruling expected soon.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the initial outcome of Michael Jordan's lawsuit against Qiaodan in 2012?

He won the case.

The case was dismissed.

He lost the case.

The case was settled out of court.

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the significance of the name 'Qiaodan' in the trademark dispute?

It is a common Chinese surname.

It is a transliteration of 'Jordan' in Mandarin.

It is a unique brand name.

It is unrelated to Michael Jordan.

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which logo is Qiaodan accused of imitating?

Reebok's Vector logo

Adidas' Three Stripes

Jordan's Jumpman logo

Nike's Swoosh logo

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What number jersey does Qiaodan use that is associated with Michael Jordan?

Number 32

Number 45

Number 11

Number 23

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the main argument of the Chinese company in the appeal process?

They believe the case should be dismissed.

They argue that Jordan's brand is on the rise.

They claim to have registered the name first.

They state that the logo is completely different.