Mercedes, BMW Wrangle for Top Luxury Car Spot

The transcript discusses BMW's strategy to maintain its sales leadership in 2016, despite challenges from competitors like Mercedes and Audi. BMW's growth rate was slower, and it lacked new models in the second half of the year. However, BMW exceeded profit expectations by including recall costs in their reports, unlike its competitors. The company is also focusing on electric and self-driving cars, with a significant rise in electric car sales. This shift is seen in the context of competition from Tesla and other carmakers preparing their electric models.

What strategy is BMW using to maintain its leadership in the luxury car sector for 2016?

• Focusing solely on BMW brand sales

• Including sales of mini cars in their group-level sales

• Launching new models in the second half of the year

• Reducing prices of existing models

How did BMW's financial performance compare to expectations?

• It was not reported

• It met expectations

• It exceeded expectations

• It was below expectations

What distinguishes BMW's accounting practices from those of Audi and Mercedes?

• BMW does not report profit margins

• BMW excludes one-time items like recall costs

• BMW includes one-time items like recall costs

• BMW reports only quarterly profits

What was the percentage increase in BMW's electric car sales in the first half of the year?

• 50%

• 87%

• 120%

• 100%

Which carmaker is mentioned as preparing its own family of electric cars by the end of the decade?

• Mercedes

• Ford

• Toyota

• Nissan