Michael Wolf Says Sky Would Let Comcast and Disney Expand Reach

Michael Wolf Says Sky Would Let Comcast and Disney Expand Reach

Assessment

Interactive Video

Business

University

Hard

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The video discusses the strategic rationale behind bids for Sky's assets, highlighting its control over key programming like the Premier League and Game of Thrones. It examines whether Sky is primarily a distribution or content company, comparing it to services like Dish and DIRECTV. The video also explores the different strategic interests of Disney and Comcast in acquiring 21st Century Fox assets, emphasizing the international expansion potential for Comcast. Key figures such as Bob Eiger, Kevin Mayer, Brian Roberts, and Rupert Murdoch are mentioned as influential in these deals.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is one of the strategic reasons for companies bidding for Sky's assets?

Sky's focus on hardware development

Sky's dominance in the US market

Sky's control over Premier League rights

Sky's partnership with Netflix

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does Sky differ from services like Dish and DIRECTV in the US?

Sky focuses more on hardware sales

Sky has a greater ownership of content

Sky is not available in Europe

Sky offers fewer channels

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a key difference between Disney's and Comcast's deals?

Comcast is not interested in international markets

Disney's deal includes a broader range of assets

Comcast is acquiring more US-based assets

Disney is focusing on hardware development

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What percentage of Comcast's revenue would international operations account for after the deal?

50%

25%

15%

8%

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Who is the person that benefits the most from the deals discussed?

Rupert Murdoch

Brian Roberts

Kevin Mayer

Bob Eiger