Apple Sells Record 10M New iPhones in Debut Weekend

Apple Sells Record 10M New iPhones in Debut Weekend

Assessment

Interactive Video

Business, Architecture

University

Hard

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The video discusses the release of U.S. economic indicators, highlighting a negative reading for the Chicago Fed National Activity Index for August. It then shifts focus to Apple's iPhone 6 and 6 Plus sales, which exceeded expectations with over 10 million units sold. Analysts suggest this figure reflects supply capabilities rather than demand. The market reaction to Apple's sales is described as muted, with shares initially rising but stabilizing. The video also explores the broader economic implications of consumer behavior and Apple's strategy to expand iPhone availability to more countries, excluding China initially.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the consensus expectation for the Chicago Fed National Activity Index before the actual numbers were released?

0.39

0.26

-0.21

0.33

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the total number of iPhone 6 and 6 Plus units sold during the first weekend?

11 million

8 million

10 million

9 million

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

According to analysts, what does the 10 million sales figure for the iPhone 6 and 6 Plus primarily indicate?

Consumer dissatisfaction

High demand

Supply capability

Market saturation

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the market reaction to Apple's first weekend sales numbers?

Extremely volatile

Fairly muted

Negative

Highly positive

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How many additional countries will the iPhone be available in starting September 26?

25

10

15

20