ESPN Prefers to Compete With Itself: President Skipper

ESPN Prefers to Compete With Itself: President Skipper

Assessment

Interactive Video

Business, Architecture, Social Studies

University

Hard

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The transcript discusses the management of long-term rights deals, emphasizing the importance of adding value to distributors and adapting to technological changes. It highlights the challenges of consumer costs and bundling, particularly in the context of ESPN and cable TV. The conversation also covers the evolving digital landscape, including live streaming and the strategic adoption of new technologies to stay competitive. The focus is on leveraging these technologies to grow new businesses and monetize digital platforms effectively.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the company's approach to managing media rights?

Building new businesses and adopting technology

Avoiding long-term contracts

Focusing solely on television rights

Creating short-term deals with distributors

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does the company view the potential increase in consumer costs for ESPN?

Consumers will immediately pay double

Consumers will not pay more than $5

Distributors will not pass any costs to consumers

The ecosystem absorbs costs over time

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a key component of the company's nine-year deal in the changing digital landscape?

Focusing only on traditional TV broadcasts

Including live streaming on over-the-top platforms

Avoiding digital content altogether

Excluding live streaming options

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does the company plan to handle the potential cannibalization of viewership due to digital streaming?

By avoiding digital platforms

By competing with themselves across technologies

By focusing only on cable subscriptions

By limiting digital content availability

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the company's stance on adopting new technologies in the sports media landscape?

They aggressively adopt new technologies

They prefer to wait and see

They avoid new technologies to protect old models

They only adopt technologies with proven monetization