Why Analysts Are More Optimistic About Twitter's Future

Why Analysts Are More Optimistic About Twitter's Future

Assessment

Interactive Video

Business, Social Studies

University

Hard

Created by

Quizizz Content

FREE Resource

The transcript discusses recent analyst upgrades for Twitter following better-than-expected results. It highlights Twitter's transparency report on Russian-linked accounts, noting the impact on U.S. users. The discussion shifts to Facebook's newsfeed changes, which prioritize individual posts over pages, potentially benefiting Twitter. Speculation arises about Twitter's potential sale in 2018, with Jack Dorsey's leadership praised. The transcript concludes with Twitter's growth and advertising opportunities as Facebook's changes affect publishers and advertisers.

Read more

5 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the catalyst for the recent analyst upgrades for Twitter?

A partnership with Facebook

A change in leadership

Better-than-expected results

A new advertising model

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What significant action did Twitter take in response to the Russian investigation?

Banned all Russian accounts

Released a transparency report

Partnered with Facebook

Increased advertising rates

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How did Facebook's newsfeed changes potentially benefit Twitter?

By increasing Twitter's user base

By making Twitter more attractive to advertisers

By reducing Twitter's advertising costs

By merging with Twitter

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a potential outcome for Twitter in 2018 according to the discussion?

A significant drop in user numbers

A complete rebranding

A merger with Facebook

Being sold to a larger company

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What strategic advantage does Twitter have over Facebook in the news space?

Lower advertising costs

A larger user base

Exclusive news content

More transparent reach for advertisers