Under Armour Is Giving Nike a Run for Its Money

Under Armour Is Giving Nike a Run for Its Money

Assessment

Interactive Video

Business

University

Hard

Created by

Quizizz Content

FREE Resource

The transcript discusses Nike's market performance, highlighting its strong growth and high expectations. It examines regional growth, noting significant expansion in China and challenges in North America due to competition. The discussion also covers Nike's innovative self-lacing sneakers and their impact on branding. Finally, it addresses Nike's strategy for the upcoming Olympics in Brazil, emphasizing the potential impact on the brand amidst economic challenges.

Read more

5 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is one reason analysts have high expectations for Nike?

Nike's recent decline in market share

Nike's strong growth and market leadership

Nike's focus on reducing costs

Nike's limited presence in international markets

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What challenge does Nike face in the North American market?

Lack of brand recognition

Increased competition from Under Armour and Adidas

Declining interest in sports apparel

High production costs

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How is Nike performing in the Chinese market?

Experiencing a decline in orders

Maintaining steady growth

Achieving significant growth despite expected slowdown

Struggling to enter the market

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the purpose of Nike's self-lacing sneakers?

To reduce production costs

To create a splash and showcase innovation

To focus on traditional designs

To replace all existing shoe models

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does Nike view the upcoming Summer Olympics in Brazil?

As a potential risk due to economic issues

As an opportunity to showcase new innovations

As a minor event with little impact

As a chance to reduce marketing efforts