BlackBerry Writes Down Inventory in Sales Miss

BlackBerry Writes Down Inventory in Sales Miss

Assessment

Interactive Video

Business, Other

University

Hard

Created by

Quizizz Content

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The video discusses BlackBerry's strategic shift from device sales to software, led by CEO John Chen. Despite growth in the software sector, it only accounts for about a third of the company's revenue. BlackBerry is leveraging its strengths in security to enhance its software offerings. However, the company is still in transition, with investors showing limited patience due to ongoing profitability challenges. BlackBerry plans to release two more devices by year-end, which could improve its market position.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the primary focus of BlackBerry's new CEO, John Chen?

Expanding the device division

Pushing into enterprise mobility management software

Reducing the workforce

Increasing marketing efforts

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

As of the latest numbers, what percentage of BlackBerry's business is constituted by software?

25%

35%

50%

40%

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is BlackBerry's key strength in the cybersecurity domain?

Application development

Network and device level security

Cloud computing

User interface design

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How are investors reacting to BlackBerry's current business dynamics?

Showing a lot of patience

Ignoring the company's performance

Putting pressure on the stock

Increasing their investments

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What could potentially improve BlackBerry's profitability in the device business?

Reducing software development

Launching two more devices

Increasing advertising

Cutting down on cybersecurity efforts