New BlackBerry 'Classic' Isnt Going to Cut It: Lundy

New BlackBerry 'Classic' Isnt Going to Cut It: Lundy

Assessment

Interactive Video

Business, Architecture

University

Hard

Created by

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The video discusses the declining relevance of BlackBerry in the smartphone market, highlighting its reduced market share and challenges in the enterprise sector due to the BYOD trend. It compares BlackBerry's situation with Huawei's strategic expansion and brand-building efforts. The impact of Chinese manufacturers like Xiaomi in Western markets is explored, noting patent issues. The mature smartphone market's lack of differentiation is discussed, with a focus on ecosystem strategies by companies like Apple and Google to create integrated product experiences.

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7 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the current market share of BlackBerry globally?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

How has the introduction of 'bring your own device' policies affected BlackBerry's position in the enterprise market?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

What challenges does Huawei face in building a brand compared to BlackBerry?

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

How do the current smartphone offerings compare in terms of specifications and features?

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5.

OPEN ENDED QUESTION

3 mins • 1 pt

What differentiators does Apple have that may influence consumer choice?

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6.

OPEN ENDED QUESTION

3 mins • 1 pt

In what ways are Apple and Google helping their manufacturers in the Android ecosystem?

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7.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the significance of building an ecosystem for device manufacturers?

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