Air France-KLM Board Names Benjamin Smith as CEO

Air France-KLM Board Names Benjamin Smith as CEO

Assessment

Interactive Video

Business, Social Studies

University

Hard

Created by

Quizizz Content

FREE Resource

The video discusses the appointment of Ben Smith, a Canadian, as the CEO of Air France, highlighting his extensive experience in the aviation industry. Despite his qualifications, his appointment has faced opposition from French unions due to his nationality and his past business strategies. The video also addresses the challenges Air France faces in the competitive airline market, including passenger concerns about booking reliability and the need to modernize and compete with other airlines like Emirates and British Airways.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was a significant reason for appointing Ben Smith as the CEO of Air France?

He is a French national.

He has deep expertise in the aviation industry.

He was the only available candidate.

He was recommended by the unions.

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why are the unions opposed to Ben Smith's appointment?

He is not French and represents capital interests.

He has no experience in aviation.

He plans to cut jobs immediately.

He is demanding higher wages.

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What past event highlights the combative nature of the Air France unions?

A successful negotiation with management.

A strike that lasted a week.

Executives were forced to flee during a heated discussion.

A peaceful protest in 2018.

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What concern might passengers have about booking long-haul flights with Air France?

The airline might not operate under stable conditions.

The airline only offers short-haul flights.

The flights are too expensive.

There are no available flights.

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How is Air France's position compared to its competitors?

It has no competitors.

It is leading the market.

It is lagging behind due to constant internal conflicts.

It is on par with its competitors.