Baidu CEO Li on Secondary Listing in Hong Kong, Strategy

The transcript discusses Baidu's secondary listing in Hong Kong, aimed at attracting Asian investors and mitigating US-China tensions. It highlights the company's financial strategy, including raising funds in US dollars for flexibility in investments and acquisitions. The growth prospects for Baidu's AI and cloud services are promising, with non-advertising revenue expected to overtake advertising revenue. The company is exploring various monetization strategies, such as membership fees, live streaming, and e-commerce, to capitalize on its large user base.

Why did Baidu choose Hong Kong for its secondary listing?

• To avoid US-China tensions

• To attract Asia-based investors

• To increase advertising revenue

• To focus on e-commerce

What is one of the main reasons Baidu raised over 3 billion U.S. dollars?

• To increase their marketing budget

• To expand quickly through acquisitions

• To develop new products

• To invest in AI technology

How did Baidu's business performance change due to COVID-19?

• It grew rapidly

• It was unaffected

• It declined significantly

• It remained stable

What percentage of Baidu's total revenue is currently represented by non-advertising revenue?

• 14%

• 30%

• 70%

• 50%

What future revenue model is Baidu exploring to monetize its traffic?

• Print media

• Physical retail stores

• Membership fees and live streaming

• Traditional advertising