Rio Tinto Wants Diamond Buyers to Think Pink

The video discusses the rarity and value of pink diamonds, particularly those from the Argyle mine, which produces 90% of the world's pink diamonds. These diamonds are naturally colored and highly sought after for both their beauty and investment potential. The Chroma collection, noted for its vibrant colors, has generated significant interest and competition in the market.

What makes pink diamonds more valuable than white diamonds?

• Their larger size

• Their absence of color

• Their presence of color

• Their clarity

Where do the majority of the world's pink diamonds come from?

• The Cullinan mine

• The Kimberley mine

• The Argyle mine

• The Golconda mine

How are pink diamonds from the Argyle mine characterized?

• They are natural and untreated

• They are the clearest diamonds

• They are artificially colored

• They are the largest diamonds

What is one reason people invest in pink diamonds?

• They are easy to find

• They have a strong track record of value appreciation

• They are used in industrial applications

• They are inexpensive

What emotional aspect do pink diamonds evoke in buyers?

• They are seen as a status symbol

• They are considered a practical purchase

• They are primarily bought for resale

• They evoke a strong emotional connection