Pandora CEO: New Features Based on Audience Demand

Pandora CEO: New Features Based on Audience Demand

Assessment

Interactive Video

Business, Information Technology (IT), Architecture

University

Hard

Created by

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The transcript discusses Pandora's introduction of a mid-tier service and an upcoming on-demand service. It explains the rationale behind offering a mid-tier option to cater to a broader market and highlights the company's existing audience and product features. The transcript also covers Pandora's partnerships with industry players like Warner and the development of new product features. Finally, it compares Pandora's approach to competitors like Apple Music and Spotify, emphasizing simplicity and user engagement.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the price of Pandora's new mid-tier service?

$3 a month

$5 a month

$10 a month

$7 a month

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why did Pandora decide to introduce a mid-tier service?

To compete directly with Spotify

To focus solely on exclusive content

To offer more than just two pricing options

To eliminate the free service

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is Pandora's stance on exclusive content?

They plan to eliminate it

They heavily rely on it

They think it's the most important feature

They believe it's not crucial long-term

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What recent achievement did Pandora accomplish in its industry partnerships?

Launched a new radio station

Eliminated all ads

Struck a deal with Apple

Struck a deal with Warner

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does Pandora plan to differentiate its on-demand service from competitors?

By providing only exclusive content

By reducing subscription costs

By focusing on simplicity and user engagement

By offering more songs