DOJ to Sue Google Over Digital Ad Market

DOJ to Sue Google Over Digital Ad Market

Assessment

Interactive Video

Business

University

Hard

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The video discusses the DOJ's investigation into Google's dominance in the ad market, highlighting its control over ad buying, selling, and auction platforms. It compares this case with a previous DOJ case from 2020 focused on Google's search market dominance. The video also explains the hidden architecture of online ad tools and their significance.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the main focus of the DOJ's investigation into Google's ad market?

Google's hardware products

Google's social media presence

Google's control over online advertising tools and platforms

Google's search engine contracts

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How long has the Justice Department been investigating Google's ad market practices?

2 years

1 year

3 years

4 years

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What percentage of the ad market does Google control in some areas, according to the DOJ?

60% to 70%

70% to 80%

80% to 90%

50% to 60%

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the focus of the DOJ's previous case against Google in 2020?

Google's search market dominance

Google's ad market dominance

Google's hardware products

Google's cloud services

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why does the DOJ consider Google's search engine contracts anti-competitive?

They increase Google's advertising costs

They reduce Google's ad revenue

They limit Google's market share

They prevent other search engines from becoming the default