DOJ to Sue Google Over Digital Ad Market

The video discusses the DOJ's investigation into Google's dominance in the ad market, highlighting its control over ad buying, selling, and auction platforms. It compares this case with a previous DOJ case from 2020 focused on Google's search market dominance. The video also explains the hidden architecture of online ad tools and their significance.

Why is it important for small and big businesses to utilize Google's adtech business?

How does Google's ad auction platform contribute to its dominance in the online advertising market?

What are the main concerns the Justice Department has regarding Google's control over the ad market?

In what ways does the current case against Google differ from the previous case filed in October 2020?

What role do contracts with smartphone makers and browsers play in Google's search engine dominance?