U.S. Army Hits Enlistment Goal After Updating Recruitment Tactics

The Army aims to exceed its 2019 recruitment goal of 68,000 troops after missing its 2018 target. Recruitment challenges include changing attitudes and a strong labor market. To address this, the Army has increased its digital marketing efforts and tailored strategies to specific demographics, improving enlistment in major cities. The goal is to recruit 68,000-69,000 new members next year, aiming for 490,000 total by 2024.

What was one of the main reasons the Army failed to meet its recruitment target in 2018?

• Insufficient number of recruiters

• Lack of funding for recruitment

• Poor training programs

• Increased competition from the labor market

How has the Army adjusted its marketing strategy to improve recruitment?

• By increasing television advertisements

• By reducing marketing budget

• By focusing on print media

• By expanding online marketing efforts

What percentage of the Army's marketing budget is now used for digital ads?

• 50%

• 100%

• 70%

• 90%

Which cities have seen improved enlistment numbers due to the Army's new strategies?

• Miami, Dallas, and Seattle

• New York, Los Angeles, and Chicago

• Boston, San Francisco, and Houston

• Atlanta, Denver, and Phoenix

What is the Army's recruitment goal for the next year?

• 50,000 to 55,000 new recruits

• 60,000 to 65,000 new recruits

• 68,000 to 69,000 new recruits

• 70,000 to 75,000 new recruits