U.S. Army Hits Enlistment Goal After Updating Recruitment Tactics

The Army aims to exceed its 2019 recruitment goal of 68,000 troops after missing its 2018 target. Recruitment challenges include changing attitudes and a strong labor market. To address this, the Army has increased its digital marketing efforts and tailored strategies to specific demographics, improving enlistment in major cities. The goal is to recruit 68,000-69,000 new members next year, aiming for 490,000 total by 2024.

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