MoviePass Ending Its 30 Tickets For the Price of One Deal? | THR News

MoviePass Ending Its 30 Tickets For the Price of One Deal? | THR News

Assessment

Interactive Video

Business, Architecture, Performing Arts

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Hard

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MoviePass, known for its $9.95 monthly subscription offering a movie ticket per day, has reduced its package to four tickets a month since April 13th. This new offering includes iHeartRadio access and is temporary. CEO Mitch Lowe expressed uncertainty about returning to the original model, citing profitability challenges. Despite previous bundled promotions, the current change may impact only 12% of users, as most see fewer than two movies monthly. MoviePass aims to be profitable through deals and data sales, but faces difficulties if it continues offering 30 tickets a month. Lowe emphasizes trying new promotions without deadlines.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What change did MoviePass make to its subscription service in April?

Reduced the offering to four tickets a month

Increased the price to $19.95 a month

Offered unlimited streaming of movies

Included free popcorn with every ticket

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What additional service is included in the new MoviePass offering?

Amazon Prime Video

Spotify Premium

Netflix Subscription

iHeartRadio All Access

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What did CEO Mitch Lowe express uncertainty about?

The return of the daily ticket model

The introduction of a loyalty program

The launch of a new streaming service

The partnership with major studios

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What percentage of MoviePass subscribers watch fewer than two movies per month?

25%

88%

50%

12%

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which strategy is NOT mentioned as a way for MoviePass to achieve profitability?

Selling user data

Offering restaurant coupons

Launching a new app

Striking deals for ticket kickbacks