Heres How Citi Partnered With Apple on Apple Pay

Heres How Citi Partnered With Apple on Apple Pay

Assessment

Interactive Video

Business, Religious Studies, Other, Social Studies, Life Skills

University

Hard

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The transcript covers Citigroup's approach to venture investing, highlighting partnerships with major firms like Andreessen Horowitz and Sequoia. It discusses the potential of Square in the finance industry and its recent ventures. The collaboration with Apple Pay is explored, emphasizing its innovative approach to mobile payments. The conversation also touches on Citigroup's diversity efforts, particularly in promoting women in senior roles, and the challenges of balancing career and family for women.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the bank's strategy in venture investing?

Focusing solely on internal innovation

Partnering with major venture firms to help companies scale

Avoiding partnerships with other firms

Competing directly with firms like Andreessen Horowitz

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does the bank view the market potential for companies like Square?

Declining due to competition

Stable but not growing

Huge and full of opportunities

Limited and risky

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a key feature of Apple Pay that the bank finds intriguing?

Its use of traditional credit card numbers

The unique identifier number for customer confidence

Its limited market reach

The lack of innovation in its technology

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the bank's focus regarding women in leadership?

Focusing only on entry-level positions

Reducing the number of women in leadership

Maintaining the current diversity levels

Increasing the number of women in senior ranks

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the bank's stance on benefits like egg freezing?

Strongly supportive

Completely against

Indifferent to such benefits

Uncertain and sees it as a complex issue