Spotify Can't Live on $10 a Month

Spotify Can't Live on $10 a Month

Assessment

Interactive Video

Business, Performing Arts, Other, Information Technology (IT), Architecture

University

Hard

Created by

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The video discusses the standard $10 monthly fee for music streaming services like Spotify and Apple Music. It explores Spotify's leverage in the market due to its relationships with music labels and its significant contribution to the industry's revenue. The video suggests price experimentation, such as offering lower prices for specific music genres, similar to how cable TV offers smaller bundles. It highlights the challenges Spotify faces, including financial losses and the need to adjust its business model before going public.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the common monthly subscription fee for most music streaming services?

$5

$10

$15

$20

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does Spotify have leverage in the music industry?

It has exclusive music content.

It charges the lowest subscription fee.

It is partially owned by music labels.

It owns all the music labels.

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What pricing strategy is suggested for Spotify to explore?

Increasing the subscription fee to $15

Offering free subscriptions

Experimenting with lower prices for specific genres

Charging per song

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What industry is the music streaming business compared to in the transcript?

The video game industry

The cable TV industry

The movie industry

The book publishing industry

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What financial challenge does Spotify face according to the transcript?

High payout to record labels

Lack of mobile app

High marketing costs

Low user base