GoPro Cuts More Jobs in Search of Profit

GoPro Cuts More Jobs in Search of Profit

Assessment

Interactive Video

Business, Other

University

Hard

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The transcript discusses GoPro's challenges in maintaining growth and revenue, highlighting cost cuts and strategic shifts from its original IPO story. It examines the company's struggles in the drone market and competition from other brands. The discussion also covers GoPro's attempts to establish a secondary growth story and the impact on its stock valuation. Finally, it addresses GoPro's efforts to achieve profitability through brand recognition and maintaining high margins.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was one of the main challenges GoPro faced after its IPO?

Entering the fashion industry

Competing with social media platforms

Delivering on its entertainment company promise

Launching a new smartphone

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was GoPro's strategy to counteract declining revenues?

Increasing advertising spend

Significant cost cuts and layoffs

Expanding into the smartphone market

Partnering with social media influencers

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does GoPro's challenge compare to Snapchat's according to the transcript?

Both are seeking a secondary growth story

Both are struggling with hardware innovation

Both are expanding into the music industry

Both are facing issues with app development

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is one of the strategies GoPro is using to maintain profitability?

Maintaining high gross margins

Lowering prices below competitors

Reducing product quality

Expanding into unrelated markets

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What advantage does GoPro have over its competitors according to the transcript?

More diverse product line

Better brand recognition

Lower production costs

Stronger social media presence