No-Deal Brexit 'Bad for Trade, Bad for Customers': Smurfit CEO

The transcript discusses the company's resilience amid Brexit uncertainties, emphasizing the importance of a deal to avoid negative impacts on trade and customers. It highlights the challenges faced by the UK market and the global industrial recession, while noting growth in the food and drink sector. The company remains confident due to its robust business model, ongoing investments, and focus on innovation and sustainability, aiming for an investment-grade rating.

What is the company's stance on the potential impact of a no-deal Brexit?

• They are confident it will have no impact.

• They believe it will be beneficial for trade.

• They hope for a deal to avoid negative impacts.

• They are indifferent to the outcome.

How does the company view its position in the UK market amid Brexit concerns?

• They are unaffected by UK market conditions.

• They plan to exit the UK market.

• They are concerned about the weak demand in the UK.

• They see the UK as their strongest market.

Which sector is the company experiencing growth in despite an industrial recession?

• Textile

• Food and Drink

• Chemical

• Automotive

What is the company's strategy to maintain confidence in its future?

• Reducing investments in innovation

• Focusing solely on the UK market

• Relying on government subsidies

• Investing in a medium-term plan for efficiency and innovation

What is the company's outlook on achieving an investment grade rating?

• They are moving away from it.

• They have already achieved it.

• They are not interested in it.

• They are moving towards it.