Yogawear Maker Lululemon Comes Up Short on Profits

Yogawear Maker Lululemon Comes Up Short on Profits

Assessment

Interactive Video

Business

University

Hard

Created by

Quizizz Content

FREE Resource

The video discusses the stock performance of a company, highlighting a 9% drop in post-market trading due to weaker-than-expected gross margins and guidance. Despite this, the company's growth story remains intact, with plans to double its business by 2026. Market expectations were high, leading to surprises in gross margin results. The company's sales strategy focuses on maintaining brand integrity by avoiding aggressive promotions.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What were the two main reasons for Lululemon's stock dropping 9% post-market?

Higher production costs and supply chain issues

Weaker-than-expected gross margins and lower guidance

Decreased consumer interest and brand value

Increased competition and lower sales

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How did Lululemon's revenue performance compare to expectations?

Revenue was below expectations

Revenue met expectations

Revenue exceeded expectations

Revenue was not reported

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is Lululemon's business growth plan by 2026?

To expand into new markets only

To reduce business operations

To double the business from 2021 levels

To maintain current business levels

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does Lululemon's sales strategy differ from other apparel makers?

They maintain minimal discounting to protect brand integrity

They rely heavily on online sales

They focus on aggressive promotions

They offer frequent blanket discounts

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a key factor that helps Lululemon maintain its brand integrity?

Frequent sales and promotions

Minimal discounting and selective promotions

High volume of seasonal sales

Partnerships with other brands