Cable-Cutting Consumers Force Media Outlets Online

Cable-Cutting Consumers Force Media Outlets Online

Assessment

Interactive Video

Business, Architecture, Social Studies, Performing Arts

University

Hard

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The video discusses the shift of major networks like CBS and HBO to online content, driven by consumer demand for more flexible viewing options. It explores how cable companies are adapting by offering Internet services and maintaining bundled packages. The potential impact of FCC regulation on cable companies is considered, with an expectation of minimal change. The video also analyzes media stocks, highlighting the strength of TV networks and the challenges in advertising revenue.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is driving major TV networks like CBS and HBO to offer their content online?

A decline in traditional TV viewership

Government regulations

Pressure from advertisers

Changes in consumer viewing preferences

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why might some consumers hesitate to cut the cord and switch to over-the-top services?

Lack of internet access

Higher overall costs compared to cable bundles

Technical difficulties with streaming

Limited content availability

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is one potential threat to cable companies mentioned in the transcript?

Increased competition from international networks

Decreasing internet speeds

FCC regulation as common carriers

Rising production costs

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a current challenge faced by the ad-driven segment of TV networks?

Increased competition from streaming services

Lack of interest in new TV shows

Higher costs of advertising slots

A surprising deceleration in audience measurement

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which companies are considered strong brands in the TV network industry?

ABC, CNN, and BBC

Netflix, Hulu, and Amazon Prime

Disney, Fox, and Time Warner

CBS, HBO, and NBC