Top Rank President Sees Great Opportunity in Pay-Per-View

The transcript discusses the challenges faced by sports during the pandemic, focusing on a boxing event in Vegas. It explores the decision to broadcast the event on ESPN instead of traditional pay-per-view, highlighting the benefits of reaching a larger audience. The discussion also covers the role of direct-to-consumer (DTC) strategies and the importance of maintaining robust content offerings. Safety and production challenges post-COVID are addressed, emphasizing the need for collaboration with regulators and ensuring health protocols.

What was the main reason for airing the boxing event on ESPN instead of pay-per-view?

• To reduce broadcasting costs

• To avoid regulatory issues

• To test a new broadcasting technology

• To reach a larger audience

How does the strategy differentiate between linear broadcasting and major events?

• Linear broadcasts are for pay-per-view, major events are free

• Linear broadcasts are for local events, major events are international

• Linear broadcasts are for frequent events, major events go to pay platforms

• Linear broadcasts are for sports, major events are for movies

What role does DTC play in the broadcasting strategy?

• It replaces linear broadcasting

• It is used only for international events

• It is the primary platform for all events

• It provides additional content alongside linear and pay platforms

What was emphasized as crucial when organizing sports events post-COVID?

• Increasing the number of events

• Ensuring safety and regulatory compliance

• Reducing event costs

• Maximizing audience size

What adjustments did ESPN make for post-COVID sports events?

• They increased ticket prices

• They focused only on digital platforms

• They implemented extensive safety protocols

• They reduced the number of events