VOICED : Car makers seek to cash in on Chinese

The transcript discusses the luxury car market in China, highlighting the ownership of high-end vehicles like Porsche and Lamborghini. It emphasizes the potential of the Chinese market for premium and ultra-luxury cars, noting the significant sales figures and the emergence of new buyers. Automakers view China as a long-term growth opportunity, with a focus on the desires of the Chinese middle class. The competition among high-end brands is intense, targeting the super-rich in China, where cultural tendencies celebrate success.

What is the main reason the luxury car owner prefers high-end vehicles?

• They are more affordable.

• They offer better safety and quality.

• They are more fuel-efficient.

• They have a longer lifespan.

How many premium cars were sold in China last year?

• 750,000

• 500,000

• 1.25 million

• 2 million

What percentage of the market share do luxury cars hold in China currently?

• 16%

• 12%

• 8%

• 5%

Which brand is mentioned as unveiling a new model to the Asian market?

• Rolls Royce

• Aston Martin

• Bentley

• Ferrari

What cultural tendency is noted in China regarding luxury purchases?

• To invest in real estate

• To avoid showing off

• To celebrate success

• To save money