Why Target Is Mimicking Wal-Mart’s Pricing Plan

Why Target Is Mimicking Wal-Mart’s Pricing Plan

Assessment

Interactive Video

Business, Information Technology (IT), Architecture

University

Hard

Created by

Quizizz Content

FREE Resource

The video discusses the competitive landscape between Amazon, Walmart, and Target, focusing on pricing strategies and market reactions. It highlights Walmart's success due to its grocery mix and online presence, while Target faces challenges with its affluent customer base and price strategy. The video also covers investor concerns and Target's digital growth.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the main risk for Target if it focuses too much on pricing?

Expansion of product categories

Improvement in product quality

Decline in share price

Increase in store visits

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What percentage of Walmart's sales is attributed to its grocery mix?

60%

70%

40%

50%

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why might Target's strategy of targeting affluent customers be ineffective?

Affluent customers prioritize price over quality

Affluent customers prefer Walmart's grocery mix

Affluent customers do not seek minor price differences

Affluent customers are not interested in online shopping

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What aspect of Target's business is growing in double digits?

Apparel sales

Grocery sales

Digital sales

In-store sales

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a major challenge for Target in supporting its business?

Reducing product prices

Expanding product categories

Increasing online sales

Enhancing store visits