Marketing - What is Cross-Selling

The video tutorial explains the concept of cross selling, a key strategy for effective salespeople. Cross selling involves suggesting complementary goods or services to customers to increase sales and profitability. An example is offering fries with a hamburger. This strategy is crucial for introducing new products to customers who may not be aware of them. By engaging in cross selling, salespeople can enhance customer profitability and contribute to the organization's success.

What is the primary goal of cross selling?

• To offer complementary goods or services to increase sales

• To reduce the number of products a customer buys

• To suggest unrelated products to customers

• To focus on new customers only

In the fast food example, what is the complementary product offered?

• A drink

• A salad

• A dessert

• Fries

Why might a customer not purchase additional items without cross selling?

• They are always aware of all available products

• They might not think of or know about complementary options

• They prefer to buy only one item

• They dislike suggestions from salespeople

How does cross selling benefit a business?

• It focuses only on new customers

• It increases customer profitability

• It reduces the number of products sold

• It decreases customer satisfaction

What is a key strategy for promoting new products through cross selling?

• Ignoring existing customers

• Suggesting new products as unrelated items

• Informing customers about new products that complement their purchases

• Only advertising new products online