Salesforce Has to Keep Innovating Own Products, Analyst Walravens Says

Salesforce Has to Keep Innovating Own Products, Analyst Walravens Says

Assessment

Interactive Video

Business

University

Hard

Created by

Quizizz Content

FREE Resource

The video discusses Salesforce's current business concerns, focusing on growth, macroeconomic issues, and the recent acquisition of Tableau. It explores how Tableau is being integrated into Salesforce and the potential for innovation. The video also examines Salesforce's strategy of using acquisitions to stay competitive, while emphasizing the need for internal innovation. Finally, it addresses the threats Salesforce faces, including the risk of not delivering new products and the impact of macroeconomic uncertainties on customer confidence.

Read more

5 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What were the three main concerns about Salesforce discussed in the video?

Competition with Oracle, employee turnover, and stock prices

Expansion into new markets, leadership changes, and brand image

Marketing strategies, customer service, and product quality

Core business growth, issues in Europe and Asia, and Tableau acquisition

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How might Salesforce effectively integrate Tableau into its operations?

By discontinuing Tableau's existing products

By using Tableau's expertise to develop new analytic apps within Salesforce

By focusing solely on hardware development

By selling Tableau products to new customers only

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a key strategy for Salesforce to avoid becoming like Oracle?

Focusing on hardware development

Increasing its marketing budget

Continuing to acquire innovative companies

Reducing its workforce

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is considered the biggest threat to Salesforce according to the video?

Rising costs of raw materials

Failure to deliver new products and upsetting customers

Decline in global internet usage

Increased competition from Oracle

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How do macroeconomic uncertainties potentially impact Salesforce?

By causing legal issues in international markets

By increasing their hardware costs

By reducing the number of available employees

By affecting customer confidence and software spending