Did Salesforce Need to Keep LinkedIn Away From Microsoft?

Did Salesforce Need to Keep LinkedIn Away From Microsoft?

Assessment

Interactive Video

Business

University

Hard

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The transcript discusses Salesforce's interest in acquiring LinkedIn, highlighting the financial challenges and competitive dynamics involved. It explores the value of LinkedIn's data for CRM vendors like Microsoft, Oracle, and Salesforce, and the potential impact on sales efficacy and cycle shortening. The discussion also touches on the financial capabilities of Microsoft compared to Salesforce in making such an acquisition.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What financial challenge does Salesforce face in acquiring LinkedIn?

Regulatory hurdles

Insufficient cash reserves

Lack of interest from investors

High employee turnover

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why might LinkedIn be considered a valuable asset for Salesforce?

It offers unique sales data

It has a strong brand presence

It has a large user base

It is a competitor to Microsoft

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the main reason Salesforce is interested in LinkedIn's data?

To expand into new markets

To improve marketing strategies

To reduce operational costs

To enhance sales efficiency

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which companies are considered major CRM vendors alongside Salesforce?

Google and Amazon

IBM and SAP

Microsoft and Oracle

Apple and Facebook

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What financial strategy might Salesforce need to employ to acquire LinkedIn?

Merging with another company

Cutting operational costs

Raising a large amount of debt

Issuing new stocks