Redfin Has Different Business Model From Zillow: Kelman

The transcript discusses the competitive landscape between Amazon, Google, Zillow, and Trulia, highlighting how Zillow and Trulia serve as media sites for real estate, similar to how Amazon and Google operate in their domains. The conversation shifts to real estate market strategies, focusing on city preferences and expansion plans. Dolly Lenz's approach to digital platforms is explored, emphasizing the need for real estate agents to adapt to online consumer expectations. The transcript concludes with a discussion on virtual staging in real estate listings, noting its impact on sales.

How do Zillow and Trulia compare to Amazon and Google in terms of their business model?

• They are both focused on selling digital products.

• They are direct competitors in the e-commerce space.

• They are media sites where consumers search for products.

• They are both media sites where consumers make purchases.

Why might a real estate company prefer to start in coastal cities?

• Because they have lower competition.

• Because they have more affordable housing.

• Because home prices are higher and markets are more advanced.

• Because they have a larger population of real estate agents.

What is Dolly Lenz's approach to the real estate market?

• She focuses on traditional marketing methods.

• She avoids using any online tools.

• She prefers to work with clients with smaller budgets.

• She seeks a digital platform to connect with modern consumers.

What is the real estate company's goal in terms of U.S. market coverage?

• To cover 90% of the United States.

• To cover 70% of the United States.

• To cover 100% of the United States.

• To cover 50% of the United States.

What is the purpose of using virtual staging in property listings?

• To hide any flaws in the property.

• To help buyers visualize the space with furniture.

• To make the property appear larger than it is.

• To increase the price of the property.