Cathay Profit Confirms Recovery

Cathay Profit Confirms Recovery

Assessment

Interactive Video

Business, Architecture

University

Hard

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Cathay Pacific has implemented strategic changes to boost revenue, such as increasing destinations and revamping aircraft. Despite these efforts, challenges like volatile oil prices and ongoing union negotiations persist. The company has also adjusted its hedging strategy, shortening contracts to mitigate past losses, which may improve future financial performance.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What strategies has Cathay Pacific implemented to boost its revenue?

Reducing the number of flights

Expanding destinations and adding more seats

Decreasing in-flight services

Increasing ticket prices significantly

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is one of the major challenges Cathay Pacific is currently facing?

Overstaffing issues

Volatile oil prices

Lack of new aircraft

Decreasing passenger numbers

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What aspect of Cathay Pacific's turnaround plan involves negotiations?

Aircraft maintenance

Union pay discussions

Marketing strategies

Customer service improvements

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How has Cathay Pacific addressed its past issues with oil price hedging?

By shortening the duration of hedging contracts

By eliminating hedging contracts entirely

By investing in alternative energy sources

By increasing the duration of hedging contracts

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is expected to improve as Cathay Pacific's previous hedging contracts expire?

Employee morale

Flight punctuality

Financial performance

Customer satisfaction