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Walmart's Ellen Degeneres Deal Shows a Changing U.S.

Walmart's Ellen Degeneres Deal Shows a Changing U.S.

Assessment

Interactive Video

Business

University

Practice Problem

Hard

Created by

Wayground Content

FREE Resource

The video discusses the evolution of corporate and cultural attitudes towards LGBTQ issues, highlighting Ellen DeGeneres' coming out as a pivotal moment. It explores how companies like Walmart have shifted from hesitance to active support, driven by the economic power of the LGBTQ community. The discussion underscores the significant cultural and economic changes over recent decades.

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5 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which TV personality is mentioned as generating more ad revenue than Kelly Ripa?

Ellen DeGeneres

Taylor Swift

Kelly Clarkson

Oprah Winfrey

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the initial concern when Ellen DeGeneres wanted to come out?

Legal issues

Network ratings

Advertising plot

Public backlash

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How did companies like Walmart change their stance towards LGBTQ support?

They remained neutral

They reduced their support

They openly supported LGBTQ initiatives

They stopped all advertising

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the estimated economic value of the LGBTQ community mentioned in the video?

$2 trillion

$1 trillion

$917 billion

$500 billion

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What motivates families to switch brands according to the video?

Better quality

Lower prices

More LGBTQ-friendly options

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