Are Luxury Watches Recession-Proof?

Are Luxury Watches Recession-Proof?

Assessment

Interactive Video

Business

University

Hard

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The transcript discusses the impact of economic challenges like the cost of living crisis and recession on supply and demand in the watch market. Despite these challenges, the company remains confident in its supply chain and maintains a strong market position, particularly in the Swiss watch category. Pricing strategies are explored, noting that demand remains high despite price increases. The transcript concludes with recommendations for popular watches under $10,000.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the main reason for the confidence in supply from major watch brands?

Government subsidies

Commitments and indications from brands

Reduced demand

Increased production capacity

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does the company view the impact of the recession on their category?

Less affected

Moderately affected

Not affected at all

Highly affected

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the company's strategy to maintain market share despite economic challenges?

Increasing advertising

Reducing prices

Expanding to new markets

Focusing on client service and investment

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the company's expectation for price changes in 2023?

Prices will decrease

Prices will double

Prices will remain the same

Prices may increase

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is a popular watch model under $10,000 mentioned in the transcript?

Rolex Submariner

Patek Philippe Nautilus

Hublot Big Bang

Audemars Piguet Royal Oak