Why Nike Is Handing the CEO Reins to EBay Veteran John Donahoe

Why Nike Is Handing the CEO Reins to EBay Veteran John Donahoe

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The transcript discusses Nike's focus on technology and digital transformation under its leadership. It highlights the hiring of Donahoe, who brings tech experience, and Nike's efforts to increase online sales. The company is leveraging technology through apps and connected products to enhance its retail business. Strategic decisions by leadership, including Parker, are driving Nike's digital initiatives, positioning it ahead of competitors in the athletic wear industry.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Who was appointed as Nike's chief executive, bringing significant technology experience?

John Donahoe

Phil Knight

Mark Parker

Tim Cook

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What percentage of Nike's sales are currently online, and what is their target?

10% current, 20% target

20% current, 40% target

15% current, 30% target

25% current, 35% target

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is NOT a technological initiative mentioned for Nike?

Connected jerseys

Sneakers app

Virtual reality stores

Nike app for retail

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Who is primarily responsible for the technological advancements at Nike?

The sales team

The technology division heads

The marketing team

The finance department

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does Nike's digital transformation compare to other athletic wear companies?

Nike is on par with others

Nike is not focused on digital transformation

Nike is lagging behind

Nike is leading the way