Why Would Salesforce Want to Buy Twitter?

Why Would Salesforce Want to Buy Twitter?

Assessment

Interactive Video

Business

University

Hard

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The transcript discusses Twitter's business context, potential acquisition by Salesforce, and challenges in user growth and financial performance. It highlights market speculation about Twitter's future and examines its monetization strategies. Despite having over 300 million users, Twitter's growth is slow, and its financial performance is under scrutiny. The potential acquisition by Salesforce is debated, with concerns about its feasibility and impact on Salesforce's stock.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is one reason mentioned for the high cost of acquiring Twitter?

Twitter's advanced technology

Twitter's potential for high revenue growth

Twitter's large user base

Twitter's strong brand recognition

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What has changed in Twitter's approach to selling the company?

They have stopped all discussions

They have started formal negotiations

They have increased their asking price

Their body language has shifted towards selling

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a major issue Twitter is facing according to the transcript?

Technical difficulties with the platform

Stagnant user growth

Declining advertising revenue

Increased competition from new platforms

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How is Twitter attempting to increase its revenue despite slow user growth?

By increasing the number of users

By reducing the number of ads shown

By cutting operational costs

By charging more for ads

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a sign of weakness in Twitter's business as mentioned in the transcript?

High employee turnover

Flat advertising revenue

Frequent technical outages

Decreasing user engagement