Apple's Tim Cook Is Betting on Augmented Reality

The transcript discusses Apple's focus on augmented reality (AR) as a key future technology, contrasting it with virtual reality (VR). It highlights the potential market growth for AR products and Apple's efforts in developing AR glasses. The discussion includes Apple's strategic hiring and resource allocation for AR projects, drawing parallels with past initiatives like the Apple Watch and self-driving cars.

What is the main reason investors are interested in Apple's next product?

• The failure of Apple's TV services

• The success of the Apple Watch

• The potential for a new revenue stream

• The decline in iPhone sales

Why does Tim Cook prefer AR over VR?

• AR integrates better into daily life

• AR is more immersive than VR

• VR is more commercially viable

• VR is less expensive to develop

What is the expected market growth for AR products over the next seven years?

• 50%

• 60%

• 80%

• 70%

What is one potential form that AR products might take according to the transcript?

• AR smartphones

• AR tablets

• AR glasses

• AR televisions

What was a major issue with Google Glass that Apple aims to improve upon?

• Price

• Functionality

• Design

• Durability

Who is leading the hardware design for Apple's AR products?

• Julie Hyman

• Steve Jobs

• Mike Rockwell

• Tomlinson Holman

What is a key difference between Apple's AR project and its self-driving car project?

• The car project had more internal support

• The car project was more successful

• The AR project has less market potential

• The AR project is more advanced