Weight Watchers Plunges After Full-Year Forecast Disappoints

Weight Watchers Plunges After Full-Year Forecast Disappoints

Assessment

Interactive Video

Business

University

Hard

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The video discusses the changing attitudes of American consumers towards dieting, highlighting a shift from calorie counting to wellness and health. It examines the impact of these trends on a company's stock performance, noting a surge due to Oprah's involvement. The company plans to re-engage Oprah in future campaigns to replicate past success.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What season is typically associated with dieting, according to the transcript?

Summer

Spring

Autumn

Winter

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which diet trends are mentioned as gaining popularity among consumers?

Vegan and Vegetarian

Mediterranean and DASH

Keto and Fasting

Low-Carb and Atkins

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What significant event in 2015 influenced the company's stock performance?

A major advertising campaign

A merger with another company

Oprah buying a big stake

A new product launch

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What role did Oprah play in the company's marketing strategy?

She was a brand ambassador

She was a silent partner

She was involved in advertising and marketing

She was a product developer

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the company's plan to improve its performance, as discussed in the final section?

Reduce prices

Launch new products

Re-engage Oprah in campaigns

Expand to new markets