VOICED: Men's cosmetics take off in China

The video explores the growing trend of beauty routines among men in China, highlighting Wong's personal experience and the broader market growth for male cosmetics. It discusses the importance of appearance in the competitive job market and the rise of men-only spas. The video emphasizes that beauty is a universal desire, with Mr. Wang using his beauty ritual as a break from work.

What is the main reason Wong engages in his monthly beauty ritual?

• To impress his colleagues

• To boost his mood and self-confidence

• To follow a trend

• To save money on skincare

How is the growth of the male cosmetics market in China expected to compare to that in Europe and North America?

• It is expected to decline

• It is expected to grow at a similar rate

• It is expected to remain stagnant

• It is expected to grow significantly faster

Why is looking good becoming increasingly important in the job market?

• It helps in getting promotions

• It is a requirement for all jobs

• It influences first impressions and overall image

• It is mandated by employers

What type of spa is becoming popular in Beijing for men?

• Unisex spas

• Male-only spas

• Home-based spas

• Luxury spas

What does Mr. Wang find beneficial about his beauty treatments?

• They are a way to learn new skills

• They are a break from his busy day

• They are a way to avoid work calls

• They are a way to meet new people