The Counter: One Million Ways to Customize Your Burger

The video discusses The Counter's unique burger customization process, offering a variety of proteins, cheeses, sauces, and toppings. It highlights the restaurant's expansion both in the US and internationally, including new locations in airports with a smaller format called Built. The speaker shares their favorite burger choice, emphasizing the quality of ingredients like organic bison and fresh greens.

What types of proteins can you choose from when building a burger at The Counter?

• Beef, chicken, turkey, veggie

• Pork, lamb, fish, tofu

• Salmon, tuna, shrimp, crab

• Duck, goose, rabbit, quail

How many cheeses can you choose from at The Counter?

• 10

• 12

• 15

• 20

Which countries are mentioned as part of The Counter's international expansion?

• Germany, France, Italy

• Russia, Mexico, Malaysia

• China, India, Brazil

• Canada, UK, Australia

What is the name of the smaller format concept introduced for airports?

• Burger Express

• Quick Bites

• Built Custom Burgers

• Fast Track Burgers

What is the speaker's current favorite way to enjoy a burger?

• Classic beef burger with cheese

• Organic bison over greens

• Turkey burger with avocado

• Veggie burger with spicy sauce