Holiday Shopping: Super Saturday Tops Black Friday

Holiday Shopping: Super Saturday Tops Black Friday

Assessment

Interactive Video

Business

University

Hard

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The transcript discusses the ski manufacturing industry, highlighting brands like Vocal and K2. It reviews sales performance during the holiday season, noting strong mobile sales and the impact of weather on ski sales. The discussion covers the influence of lower gas prices on consumer spending, the pressure of same-day delivery from companies like Amazon and Google, and challenges in shipping and supply chains. Finally, it addresses consumer expectations for free shipping.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the trend in mobile sales for Yankee Candle during the holiday period?

Decreased by 50%

Increased by 300%

Remained the same

Increased by 100%

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How did the lack of snow affect the ski company's sales?

It caused a decline in sales

It boosted sales

It had no effect

It led to increased international sales

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What impact did lower gas prices have on consumer spending?

Decreased spending

Increased store traffic

No impact

Increased spending per visit

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What challenge do same-day delivery services pose to traditional retailers?

They eliminate the need for physical stores

They decrease consumer satisfaction

They increase operational costs

They reduce product quality

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What logistical issue was affecting product availability at the LA ports?

Lack of shipping containers

Protests and high volume of imports

Poor weather conditions

Increased export demands