Macy's Cutting 6,200 Jobs After Weak Christmas

Macy's Cutting 6,200 Jobs After Weak Christmas

Assessment

Interactive Video

Business, Information Technology (IT), Architecture

University

Hard

Created by

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The video discusses Macy's sales performance, highlighting strong apparel sales but weak accessory sales due to falling store traffic. Activists pressure Macy's to leverage its real estate, particularly the Herald Square property. The video also addresses structural challenges faced by department stores, emphasizing the need for differentiation and e-commerce adaptation. A comparison between Kohl's and Macy's reveals differences in business models, with Kohl's focusing on private labels and launching Under Armour.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was one of the main reasons for Macy's strong apparel sales?

Discounted prices

New fashion trends

Cold weather

Increased holiday shopping

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the estimated value of Macy's Herald Square property?

$2 billion

$4 billion

$5 billion

$3 billion

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a significant challenge for department stores like Macy's?

High employee turnover

Falling customer traffic

Limited product range

Increased online competition

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does Kohl's differentiate its business model from Macy's?

By reducing store sizes

By having more private label exclusive brands

By focusing on online sales

By offering more luxury brands

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What new brand is Kohl's launching to help differentiate itself?

Puma

Nike

Under Armour

Adidas