Can Instagram's Threads Really Take on Twitter?

Can Instagram's Threads Really Take on Twitter?

Assessment

Interactive Video

Business

University

Hard

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The video discusses Threads, a potential Twitter competitor, highlighting its rapid user growth and the viral Spiderman meme. It explores Threads' features, such as its streamlined interface and lack of ads, and the challenges of building a following without a preexisting Instagram audience. The video also covers Meta's strategy to convert users from Facebook, Instagram, and WhatsApp to Threads, aiming to surpass Twitter's user base. However, monetization remains a challenge, with analysts skeptical about Threads' financial impact without a clear advertising strategy.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the main similarity between Threads and Twitter as discussed in the video?

Both platforms are owned by Meta.

Both platforms have a similar user experience.

Both platforms have a desktop version.

Both platforms require an Instagram account.

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a requirement to start using Threads?

A Facebook account

An Instagram account

A WhatsApp account

A Twitter account

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is one of the challenges mentioned for users trying to build a following on Threads?

Lack of a desktop version

Limited advertising options

Need for a preexisting Instagram following

High subscription fees

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is Mark Zuckerberg's goal for Threads in terms of user base?

To reach 500 million users

To surpass Instagram's user base

To achieve 1 billion users

To have more users than Facebook

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a major challenge for Threads in terms of financial impact?

Developing a desktop version

Monetizing the platform

Competing with WhatsApp

Increasing advertising content