Analyst Cakmak Says Snap's Problems Are Self-Inflicted

The video discusses Snapchat's challenges, focusing on self-inflicted issues, user metrics, and monetization. It highlights the competition with Facebook and Instagram, particularly in the mobile ad market. Despite having a good user growth, Snapchat struggles with monetization and market share. The video suggests that Snapchat needs to improve its content strategy and product iterations to capture a larger share of the global ad budget.

What is one of the main issues Snapchat is facing according to the first section?

• Lack of user growth

• Excessive spending on content

• Self-inflicted problems

• Too much focus on monetization

In the second section, how does Snapchat's daily active users compare to Instagram's?

• Snapchat's users are growing faster

• They have the same number of daily active users

• Instagram has more daily active users

• Snapchat has more daily active users

What percentage of the global ad market does Snapchat currently capture?

• 22%

• 0.6%

• 85%

• 9.6%

According to the third section, what is Snapchat's potential role in the advertising market?

• A primary competitor to Facebook

• A third alternative to Facebook and Google

• A leader in user growth

• A dominant force in content creation

What does the third section suggest Snapchat needs to improve to increase revenue?

• Partnerships with other companies

• Advertising budget

• User growth

• Content and product iteration