Unilever to Scrap New Legal Structure

Unilever to Scrap New Legal Structure

Assessment

Interactive Video

Business, Social Studies

University

Hard

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The transcript discusses the opposition from UK-based investors to a proposal by Unilever, highlighting the dissatisfaction with both the proposal itself and the communication strategy used. It also touches on the political implications for the Dutch Prime Minister, who had supported the proposal, and the need for Unilever's CEO to address investor concerns.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the main reason for the dissatisfaction among UK-based investors regarding the proposal?

The proposal was made too late.

The proposal was not communicated effectively.

The proposal was not approved by the Dutch government.

The proposal was not financially beneficial.

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How did the rejection of the proposal affect the Dutch Prime Minister?

It was a major embarrassment.

It was a significant political victory.

It had no impact on his political career.

It was a minor setback.

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is one of the challenges Unilever's CEO faces after the proposal's rejection?

Finding a new location for the company.

Reducing the company's operational costs.

Addressing investor concerns and rebuilding trust.

Increasing the company's market share.

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was a major complaint from UK investors about the proposal?

The proposal was too expensive.

The proposal was not communicated well.

The proposal was not innovative.

The proposal was not environmentally friendly.

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What action is suggested for Unilever's CEO and CFO to take following the proposal's rejection?

Launch a new marketing campaign.

Engage with the investor community to explain their decisions.

Increase product prices.

Seek government intervention.