Anglo-Dutch firm Unilever rejects Kraft Heinz takeover bid

Anglo-Dutch firm Unilever rejects Kraft Heinz takeover bid

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Kraft Heinz has made a £112 billion bid for Unilever, which would be the largest foreign takeover of a UK company. Unilever rejected the offer, but Kraft Heinz remains interested, raising concerns about potential price increases, job losses, and market leverage. A merger would combine well-known brands and create a massive global business, but it also poses competition issues. The situation is reminiscent of Kraft's controversial acquisition of Cadbury. The outcome could have significant long-term effects on consumers, workers, and governments.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the initial reaction of Unilever to Kraft Heinz's takeover offer?

Unilever proposed a counter-offer.

Unilever accepted the offer immediately.

Unilever rejected the proposal.

Unilever was undecided about the offer.

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What are some potential consequences of the merger between Kraft Heinz and Unilever?

Improved consumer choice and product quality.

Decrease in annual sales globally.

Potential job losses and impact on brand quality.

Increased job opportunities in both companies.

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How would the merger affect the workforce of the combined companies?

It would only increase the workforce of Kraft Heinz.

It would not affect the workforce size.

It would add 169 thousand Unilever staff to the combined workforce.

It would reduce the workforce by half.

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What past event is referenced as a controversial takeover in the UK?

Heinz's merger with another US firm.

A British company's takeover of a German firm.

Unilever's acquisition of a US company.

Kraft's purchase of Cadbury.

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What might be a reason for government intervention in the merger?

The merger would decrease market competition.

The merger involves sustainable sourcing practices.

The merger would create a monopoly.

The merger would unite significant consumer brands.