Bob Iger Says the World of TV Has Been Disrupted

Bob Iger Says the World of TV Has Been Disrupted

Assessment

Interactive Video

Business, Architecture, Performing Arts

University

Hard

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The transcript discusses Disney's strategy in balancing linear and streaming services, focusing on ESPN's continued presence in the linear market while enhancing its streaming offerings. It also covers the launch of a Disney streaming service, which will include movies, TV shows, and original content. Despite challenges, ESPN remains popular and profitable. Disney is adapting to TV industry disruptions by investing in streaming technologies.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is Disney's approach to balancing linear and streaming services for ESPN?

Merging ESPN with another sports network

Offering all ESPN content for free online

Maintaining linear channels while adding a subscription model for extra content

Shutting down linear channels and focusing only on streaming

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

When is Disney planning to launch its new streaming service?

Mid 2019

Early 2018

2020

Latter part of 2019

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What type of content will Disney's new streaming service include?

Only original TV shows

Live sports events

Movies from other studios

Disney's studio output, original TV shows, and movies

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why is ESPN not offering its primary content directly to consumers?

The current business model is still profitable

They plan to merge with another network

They lack the technology to stream directly

There is no consumer demand for direct access

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What percentage of Americans watched some form of ESPN in 2016?

75%

60%

90%

50%